Google Ads Agency, Search and Shopping Campaigns

Reaching Buyers at the Moment They Are Searching

Social ads interrupt someone scrolling; search ads answer someone who already typed what they want. That difference in intent is why a search campaign usually converts better for a B2B product or a high-value purchase — a plant manager searching a specific valve specification, or a homeowner searching a specific service, has already decided they need something and is comparing who to buy from, not deciding whether to buy at all. The same precision that makes search ads work is also what makes broad keywords expensive: bid on a generic term like "pumps" instead of the specific model someone is actually searching, and the budget goes to people browsing, not buying. Getting the keyword list right matters more than almost anything else in the account.

What We Actually Do

The scope on every account looks roughly like this:

• Account setup, conversion tracking and Google Analytics configuration
• Keyword research, including negative keyword lists
• Ad copy and extension setup
• Campaign and ad group structure
• Bid strategy and budget allocation
• Landing page review, and building landing pages where needed
• Monthly reporting on spend, cost per click, and cost per enquiry

What It Costs

Ad spend and management fees are two separate things, and it's worth keeping them that way in your head. The ad spend itself goes directly to Google and pays for the clicks; management is what we charge, billed monthly, for building and running the account. Cost per click varies enormously by industry — a narrow B2B search term can cost a lot per click but convert at a high deal value, while a broad consumer term is usually cheaper per click and converts less often, since more of that traffic is still comparing options. There's no single number that applies to every business, which is why we quote a fixed management fee once we've looked at your actual keywords and market, not before.

Frequently Asked Questions